Fantasy Gifts 2016

Every fall the luxury retailer, Neiman Marcus, releases its Christmas Book catalog filled with holiday gift ideas. This year’s edition includes a Private Plane in Rose Gold for $1.5 million, an Exclusive Grammy Awards Experience for $500,000, and a week of luxury living at three English estates for only $700,000. For football fans there is a one-day private quarterback camp with Joe Montana for $65,000.

Fantasy Gifts 2016

One of the new offerings this year has received a lot of attention. Its price is nothing compared with the items listed above. It is collard greens “seasoned with just the right amount of spices and bacon.” The order “ships fully cooked and frozen” and arrives in four 12 ounce trays and serves 8-10 people.

fresh20garlic20greens

The collard greens must be gold plated. That is the only way that servings for 8-10 people could be worth $66 plus $15.50 for shipping. You can buy collard greens at the supermarket for about $2. An Atlanta restaurant owner said you could buy 20 bushels of collard greens that would make 3,000 servings for Neiman Marcus’ price. He probably would agree with the person who posted on Twitter: “Rich or not, if u pay $66 for greens, you’re 1 fry short of a happy meal.”

“The fact that Neiman Marcus is shipping collard greens lets me know it’s almost time for the Lord to return and take us all off earth,” @icanonlybemekh tweeted. The reaction is not limited to the charging nearly a 4,000 percent upcharge. One person was critical of the way Neiman Marcus seasoned their greens. “Cost aside, if you ain’t making your collards with ham hocks or smoked turkey, I got no use for you. Bacon? Nah. #gentrifiedgreens,” @jubimom wrote.

If you think it is insane to pay $81.50 for 10 servings of collard greens, then you might be surprised that Neiman Marcus’ supply was sold out in two days. What do you call that?

Jamie Jenkins

 

Advertisements